Mistakes are inevitable in any apparel decorating shop. How you handle them can set you apart from your competition. A new InkSoft weekly article by industry veteran Marshall Atkinson explores the three top mistakes shops make and presents a six-step approach to handling them. Continue reading InkSoft Offers ‘How To Manage Shop Mistakes’ Article →

A new online article from InkSoft focuses on “Equipment in the Corner” and how to finally start putting your investment to work for a return. Decorated apparel industry veteran Marshall Atkinson discusses the possible reasons why the project stalled and how to put it back on track. Continue reading InkSoft Offers Article On Putting Forgotten Equipment Investments To Work →

InkSoft has released two new enhancements available to stores built on its new Online Stores platform. The new image slider lets you add a slide presentation to your store to reinforce branding; highlight events, promotions and announcements; link to sale items; and call attention to key messages. Continue reading InkSoft Adds Slideshow, Password Protection To Online Stores Features →

In a new InkSoft article, industry veteran Marshall Atkinson discusses 12 ways to listen to customer feedback to gain valuable direction for your business.   In “Listening: Key To Discovering Opportunities” the veteran notes that our brains filter all but about 20% of the “noise” we are exposed to every day. By training ourselves to hone in on some of the other 80%, we can gain valuable Continue reading InkSoft Publishes New Article On  ‘Listening For New Opportunities’ →

Ever wonder what makes the difference between a “good” decorated apparel business and a “bad” one? Industry veteran Marshall Atkinson of InkSoft makes it clear in a new blog article.  In “Good vs. Bad: Tale of Two Shops,” he describes the contrasting approaches two shops might take in processing the same order. While the companies are fictional, the scenario and the way various Continue reading InkSoft Offers Tale Of Two Shops Blog Article →

Developing an effective production scheduling strategy is one of the biggest challenges faced by decorated apparel shops, impacting costs, morale, customer satisfaction and ultimately sales. In a new InkSoft blog, industry veteran Marshall Atkinson explores what goes into taking ship dates from wishful thinking to reality and how to Continue reading InkSoft Offers Blog On Building An Effective Production Scheduling Strategy →

In a recent InkSoft blog, industry veteran Marshall Atkinson reveals why it’s a red hot time to start an apparel line. Retail is shifting from brick and mortar to online. The same amount of money is being spent, but via a phone, tablet or laptop. For this reason, it’s easier than ever before to design and market your own apparel line. You no Continue reading InkSoft Blog Discusses Starting An Apparel Line →

A new InkSoft blog by industry veteran Marshall Atkinson delves into how to raise the bar and start taking your apparel decorating business to the next level.  There’s no “secret” to getting bigger and better. The formula for moving on up boils down to using common sense, an open mind and honest effort to make better decisions as Continue reading InkSoft Blog Explores Taking Your Business To The Next Level →

In a new InkSoft blog, industry veteran Marshall Atkinson challenges you to think of your apparel decorating company as a rocket ship and your shop as the engine, with the leadership and culture you have set powering it. He then delves into the formula for developing high-octane “fuel” for that engine. Continue reading InkSoft Offers Blog On Leadership, Culture And How They Power Your Shop →