Have a problem with shop efficiency? Employee motivation? Coming up with a strategy for taking your business to the next level? Shop Rescue, a contest sponsored by InkSoft, may be your ticket to solving your biggest shop challenge. One lucky shop will win five Continue reading InkSoft Hosts Shop Rescue Contest →

A new article from InkSoft poses the question: Would you rehire your staff? Join industry veteran Marshall Atkinson as he outlines 10 key traits to consider in evaluating employees.   You’ll learn the characteristics of A-, B- and C-level personnel in each area. Then Continue reading InkSoft Offers Article On Evaluating Staff →

Check out features that have been recently added to the InkSoft platform and get the scoop on new developments in the works in a Town Hall video.  Join InkSoft Co-Founder JP Hunt as he discusses the new Online Stores platform, the addition of 26 product deliverables and expanded staff and training offerings from e-books to webinars. Learn about the reasons the average transaction dollar value for online stores has grown by 39 percent in the second Continue reading InkSoft Offers Video Of Recent Town Hall Meeting →

A new article from InkSoft explains the differences between raster and vector art and what they mean to decorators and their customers. After defining these commonly used terms, industry veteran Marshall Atkinson discusses what determines which type file you need and how to get it. You’ll learn what comprises each of these file types, which type lends itself best to various kinds of artwork and how to assess file quality for optimal reproduction. Continue reading InkSoft Offers Raster Vs Vector Art Article →

Understanding key performance indicators and how to use them to create SMART goals can go a long way toward making changes that will help your business operate more effectively. A new article by Marshall Atkinson, Production Manager Software – Manager, InkSoft, explains how the concept works for apparel decorators. Continue reading InkSoft Offers Article On Making Key Performance Indicators Work with SMART Goals →

Ryan Buicko has joined InkSoft as marketing manager. His experience spans various industries. It ranges from promoting startups to rebranding a major Chicago-area casino and helping launch Philips Lighting’s latest campaign. In his new position, he will manage customer communication efforts while spreading the word Continue reading InkSoft Welcomes Ryan Buicko As Marketing Manager →

In the second episode of “The Big Idea” podcast from InkSoft, screen print industry veteran Alan Howe and host Marshall Atkinson discuss today’s shop challenges and tools for addressing them. Drawing on his 30 years of visiting with countless printers while representing major suppliers, Howe shares his insights on what it takes to grow and be profitable from a production standpoint. Continue reading InkSoft Offers ‘Screen Room Secrets’ Podcast With SAATI’s Alan Howe →

If you’re curious about how other apparel decorators are running their businesses, a new InkSoft podcast hosted by Marshall Atkinson provides a direct line for learning the keys to their success. On the second and fourth Thursday of each month, “The Big Idea” will share Continue reading InkSoft Offers First Episode Of New Podcast: Creative T-Shirt Marketing With Record-Holder Tom Rauen →

Now users of the recently released InkSoft Online Stores platform can let customers know how long a store and/or products in it will be available with a dynamic countdown display. This new component option underscores ordering deadlines while encouraging customers to purchase now. Continue reading InkSoft Offers New Online Stores Countdown Component →

A new article from InkSoft shows how the proven technique of repetition can be used to set your shop up for success. Industry veteran Marshall Atkinson discusses how the concept applies to training decorating staff and outlines a plan for incorporating it and building a learning culture. Continue reading InkSoft Offers Article On Repetition As The Key To Learning Skills →