The Advertising Specialty Institute^® (ASI) today announced the availability of over 3,000 videos demonstrating and explaining key attributes of products from over 70 suppliers in ESP^®, the number-one business technology platform in the promotional products industry. Continue reading ASI Announces Over 3,000 Product Videos Now Viewable In ESP →

 Counselor^® magazine’s annual State of the Industry package was honored with a prestigious Jesse H. Neal journalism award for editorial excellence, the Advertising Specialty Institute^® (ASI) of Trevose, PA, announced today.   In addition, magazines published by ASI were also finalists for four additional Neal awards, including an SGR™ profile of the 2017 distributor entrepreneur of the year and a good habits guide. Continue reading ASI’s Counselor Magazine Honored With Prestigious National Award For Editorial Excellence →

Counselor^® magazine, the most powerful voice in the $23.6 billion promotional products industry, recently unveiled a cover-to-cover redesign that revitalizes the iconic brand and delivers on reader preferences for quicker reads and more actionable content. Continue reading ASI’s Counselor Magazine Debuts Fun, Fresh, Informative Redesign →

The Advertising Specialty Institute^® (ASI) today announced the availability of email marketing within ESP^®, allowing distributors to deliver customized emails to customers and prospects directly from the number-one business technology platform in the promotional products industry. Continue reading ASI Now Offers Email Marketing Within ESP® →

The Advertising Specialty Institute^® (ASI) honored 188 of the top-performing suppliers in the $23 billion promotional products industry and named Towel Specialties as the Supplier of the Year at its annual Counselor Distributor Choice Awards. The winning companies were celebrated at an awards ceremony held Wednesday Continue reading ASI Announces Top-Performing Suppliers At Counselor Distributor Choice Awards →

A new study published by Advantages^® magazine reports businesses and organizations in the Southern region of the U.S. led the nation in money spent on logoed promotional products, with total 2016 sales of $8.2 billion showing growth of 5.6%. Continue reading The South Leads The Charge In Sales Of Promotional Products →

The Advertising Specialty Institute^® (ASI) of Trevose, PA, announced ASI’s ESP^® technology platform now offers distributors instant access to over 1,750 digital catalogs from more than 1,200 suppliers. Continue reading ASI’s ESP Now Features Digital Supplier Catalogs →

The Advertising Specialty Institute^® (ASI) of Trevose, PA,  today announced voting is now open for the Advantages^® Product Video Contest, designed like a March Madness bracket to select the industry’s most popular video in weekly head-to-head competitions. For the contest, supplier and distributor companies throughout the $22.9 billion promotional products industry submitted their best product videos. During the month of March, anyone can vote in the Continue reading ASI’s Advantages Magazine Kicks Off March Madness Product Video Contest →