Counselor^® magazine, the most authoritative trade publication in the $23.6 billion promotional products industry, today named the 50 most influential business leaders in the industry, a prestigious and hotly anticipated list topped this year by Marc Simon, CEO of HALO Branded Solutions. Continue reading ASI’s Counselor Magazine Unveils Prestigious 2018 Power 50 List →

Colin O’Brady, a world-renowned endurance athlete and sought-after motivational speaker for Fortune 500 companies, will share the secrets of his extraordinary life at the 2018 ASI Power Summit this October in Tucson, AZ, the Advertising Specialty Institute^® (ASI) announced today. Continue reading World-Renowned Endurance Athlete To Wow ASI Power Summit Audience →

Counselor^® magazine today announced the movers and shakers on its 2018 Hot List, an annual celebration of the bold, the brash and the beautiful people heating up the promotional products industry. The 2018 Hot List is an international mix of suppliers and distributors that features lawyers, marketing execs, product Continue reading ASI’s Counselor Magazine Celebrates 2018 Hot List →

The Advertising Specialty Institute^® (ASI) today announced the availability of over 3,000 videos demonstrating and explaining key attributes of products from over 70 suppliers in ESP^®, the number-one business technology platform in the promotional products industry. Continue reading ASI Announces Over 3,000 Product Videos Now Viewable In ESP →

 Counselor^® magazine’s annual State of the Industry package was honored with a prestigious Jesse H. Neal journalism award for editorial excellence, the Advertising Specialty Institute^® (ASI) of Trevose, PA, announced today.   In addition, magazines published by ASI were also finalists for four additional Neal awards, including an SGR™ profile of the 2017 distributor entrepreneur of the year and a good habits guide. Continue reading ASI’s Counselor Magazine Honored With Prestigious National Award For Editorial Excellence →

Counselor^® magazine, the most powerful voice in the $23.6 billion promotional products industry, recently unveiled a cover-to-cover redesign that revitalizes the iconic brand and delivers on reader preferences for quicker reads and more actionable content. Continue reading ASI’s Counselor Magazine Debuts Fun, Fresh, Informative Redesign →

The Advertising Specialty Institute^® (ASI) today announced the availability of email marketing within ESP^®, allowing distributors to deliver customized emails to customers and prospects directly from the number-one business technology platform in the promotional products industry. Continue reading ASI Now Offers Email Marketing Within ESP® →

The Advertising Specialty Institute^® (ASI) honored 188 of the top-performing suppliers in the $23 billion promotional products industry and named Towel Specialties as the Supplier of the Year at its annual Counselor Distributor Choice Awards. The winning companies were celebrated at an awards ceremony held Wednesday Continue reading ASI Announces Top-Performing Suppliers At Counselor Distributor Choice Awards →