With so many shops working at reduced capacity or completely shut down, figuring out how to generate income to keep the doors open has required a lot of creative thinking.
When Barrel Maker Printing, Buffalo Grove, Ill., lost 95% of its orders due to canceled events and business closings, Justin Moore, director of operations, knew he had to find a way to keep his business moving
If your shop has an online designer and the ability to set up web stores, you have a way to help local businesses in your area set up fundraisers that can help keep them afloat during the pandemic.
With restaurants having to close their doors due to COVID-19, some income has been generated by offering curbside takeout, gift cards, and in some areas, selling staples such as toilet paper, cleaners and eggs.
The newest addition to InkSoft’s Success Squad, otherwise known as its customer service department, is Karlee Erwin. She’s gained plenty of experience in former positions that include interning for a
How we react in crisis often determines the success or failure of our future. Do you want to sit back and hope to weather this storm, or do you want to be proactive and figure out how to make the best of
There’s nothing funny about COVID-19 — it’s a global pandemic, and it’s putting our lives on pause. But at the same time as people are forced to stay at home, the need to connect is still there.
While many decorators have mastered the craft of creating outstanding imprinted products, they often miss the boat when it comes to marketing their business and communicating an effective message that brings in more business.
It has long been considered a best practice to increase your bottom line by selling more to existing customers vs. the cost of obtaining new ones. If you’re already selling decorated apparel,
If you’re still on the fence about offering online design capabilities, InkSoft recently released its “Online Designer Marketing Playbook,” which presents 12 robust strategies to help expand your reach and increase sales.