With the back-to-school market approaching, decorators have an opportunity to boost sales that may have suffered from a lack of activities during the summer. Beware of taking the attitude

When designing a website, template software saves a lot of time and energy getting it to look good and work together. But to make your business really stand out, you want to have the flexibility to create unique pages that tell your story and educate your customers.

In a new InkSoft blog, learn how improving your custom graphics services will increase your sales, customer satisfaction and retention. Jeremy Picker creative director/CEO of Colorado-based

In the latest episode of “Sell More Merch” a podcast presented by InkSoft, Ted Church, industry expert, talks about how to do more than offer great products. As the founder of Anthem Branding,

With the pandemic limiting charity races, fund-raising galas and revenue-raising auctions, nonprofit organizations are being dramatically limited in ways they can raise money. But this is an area where any decorator can offer valuable services to these groups.

Knowledge is power, and InkSoft believes providing it is the key to helping decorators shorten the learning curve and be more successful. As a part of that philosophy, the company has always invested resources

While we don’t know in what form school will take place in August, or even July for some year-round charter schools, we do know it is not cancelled; therefore, you should be targeting this lucrative market.

One of the greatest challenges and most time-consuming activities you face as a decorator is getting customers’ attention and showing them what you offer and what you can do.

If you’ve been wondering what you should be doing right now to ensure the survival of your business in a post-COVID world, “Where Do We Grow From Here” is for you.

We’ve seen the nationwide success of how the Here for Good movement, brainchild of Sloan Coleman, Tiny Little Monster, St. Louis, enabled decorators to retain employees while also helping customers from going out of business.