Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced Buffalo, New York-based Oxford Pennant is implementing the Kornit Avalanche Poly Pro system for digital direct-to-garment (DTG) production on demand.

Kornit Avalanche Poly Pro is the first available DTG system designed specifically for dark polyester and poly blends, extending the single-step efficiency, eco-friendly production process, photorealistic imagery, retail-quality versatility, and low print cost benefits of Kornit Digital print technology to the increasingly popular sportswear and athleisure apparel market. In addition to t-shirts and other athletic gear, Oxford Pennant will be using the system to imprint felt pennants, banners, and flags—a first among Kornit customers.

To ensure this new application would work, Kornit systems specialists worked with Oxford Pennant on an extensive sampling program, determining Kornit’s proprietary Olympia ink set and the lower curing temperatures it required were an ideal match for the brand’s fabric demands.

“Up to this point, a significant portion of our business has required outsourcing production to screen printers, an arrangement that’s less than ideal for a number of reasons,” said Dave Horesh, President of Oxford Pennant. “Kornit made considerable effort to find a digital print solution that was suited to our needs, and this installation will enable us to produce high-quality pieces in less time, with greater quality control and more flexibility to adapt and add to our product line moving forward.”

“By our own vision and commitment to customers, Kornit develops sustainable print technologies that are highly adaptable to the evolving needs of the marketplace,” said Chuck Meyo, President of Kornit Digital Americas. “When we encounter a business that has a new and unique challenge for their print operation, our team will collaborate with them to find an answer that delivers profitability, meets the highest quality standards, and sets them up to achieve operational control, build longstanding customer relationships, and capitalize on growth opportunities with reliable digital production on demand. We’re proud to welcome Oxford Pennant to the Kornit customer family.”