It has long been considered a best practice to increase your bottom line by selling more to existing customers vs. the cost of obtaining new ones. If you’re already selling decorated apparel,
then it’s a logical step to add promotional products.
A recent blog, published by InkSoft, offers six solid reasons why every decorator should be considering this move as a way to increase sales. Industry experts estimate that promotional products sales reached nearly $25 billion in 2019 with one-third being apparel. You already have a relationship and existing customers’ artwork. Why not also capture a portion of the nonapparel side?
This idea becomes even more attractive with the realization that adding these products to your company’s offerings does not require any capital expenditures. Also making it easy, is InkSoft’s partnership with Polyconcept (PCNA), a leading promotional products supplier, to integrate its large selection of hard goods to the Inksoft’s sales platform.
To find out why you should be educating yourself on this versatile, lucrative industry as well as tips and advice on getting started, go to https://www.inksoft.com/selling-promotional-products/ . InkSoft is a software company focusing on the next generation of sales and production software for decorators. It brings together sales, marketing, ordering and production management into one platform.