The Advertising Specialty Institute® (ASI) today announced that the buying group WePromo (asi/525901) has selected ASI as its preferred technology vendor for sourcing promotional products.
WePromo members will enjoy all the benefits of ASI’s ESP® database with the added convenience of being able to quickly identify their preferred suppliers and their WePromo preferred supplier pricing within the ESP platform and on their ESP Websites™, making it simple and convenient for them and their customers to take advantage of those discounts.
WePromo members will also have access to virtually all of ASI’s business management tools for distributors, including ESP, ESP Websites, Company Stores, email marketing and catalogs.
“ASI is in an excellent position to support WePromo’s members and provide top-notch training and support through ESP, the number-one business technology platform in the promotional products industry,” said ASI’s Bob DeFord, senior vice president of distributor sales and marketing.
ASI’s ESP platform is renowned for its unparalleled data quality, which is further enhanced by having direct integrations with suppliers for real-time data updates and the ability to provide on-demand inventory levels right within the platform.
Chris Barrington, vice president of WePromo member services, said, “WePromo selected ASI for several great reasons: unparalleled customer service, dedication to evolving technology, ease of access and use, and their 60+ years leading the promotional products industry. We want our members to have access to the best services available so they can grow their business, and that’s ASI.”
WePromo launched in April, offering members no monthly fees to access dozens of suppliers offering EQP and better. Barrington said these specially vetted suppliers, some that are limiting access to other promotional products purchasing groups, bring value and variety to members and their customers.