Roland DG Enters the Digitally Printed Wallpaper Market and Expands Its Business with Acquisition of UAB Dimense

Roland DG Corporation announced the acquisition of shares for UAB Dimense print, a subsidiary of UAB VEIKA, a manufacturer and vendor for wallpaper-related products headquartered in Vilnius, Lithuania.

Roland DG has set the goal of pioneering the future through “Digital and Co-creation” in the midterm business plan (FY2021-23) which focuses on transforming into a lean and nimble organization and transitioning the business portfolio. This includes examination of growth investments through M&A to establish new core businesses.

Roland DG has decided to acquire 50.1% stake in UAB Dimense print, a subsidiary of UAB VEIKA, which excels in chemical technology and offers a unique digital printing embossing solution for wallpaper industries. The digitalization of wallpaper printing has not yet fully penetrated the market, but growing demand for personalization and upcoming market expansion present the perfect opportunity for Roland DG to make its official entry into the market.

Furthermore, this embossing technology has great potential as it can bring texture and dimension to various printed applications, such as gypsum molds. Roland DG aims to strengthen the presence in the wallpaper market through the continued development, sales, and support of DIMENSE™ and Ecodeco™, both proprietary technologies of UAB Dimense print.

Leveraging UAB VEIKA’s excellent technical capabilities and combining them with Roland DG’s manufacturing expertise and global-scale sales network, Roland DG will drive the development and sales of unique and high-value-added new digital printing solutions, with the goal to further expand the market by capitalizing on these strengths.

Photo: UAB VEIKA CEO Aleksey Etin and Roland DG Corp. President and Representative Director Kohei Tanabe