Colin O’Brady, a world-renowned endurance athlete and sought-after motivational speaker for Fortune 500 companies, will share the secrets of his extraordinary life at the 2018 ASI Power Summit this October in Tucson, AZ, the Advertising Specialty Institute^® (ASI) announced today.

Registration is open for the 12th annual three-day gathering of top entrepreneurs, multinational CEOs and small-business owners from throughout the $23.6 billion promotional products industry. O’Brady (@colinobrady) survived a near-death burn accident to conquer a mountaineering Grand Slam, breaking the speed record for reaching the Seven Summits in 132 days. At the Power Summit, he’ll help the audience surpass their own limits, proving that anything is possible with the right mindset.

“Successful entrepreneurs and pro athletes have a lot in common – a remarkable drive to succeed and the ability to push themselves well beyond everyday limits,” said Timothy M. Andrews, president and chief executive officer of ASI. “Colin is a terrific addition to our agenda and I’m really looking forward to seeing how he thrills and inspires our audience.”

The ASI Power Summit takes place Sunday, October 14, through Tuesday, October 16, at the JW Marriott Starr Pass Hotel & Spa, the largest luxury resort in Tucson, featuring mountain views, hiking trails, a natural desert setting and three Arnold Palmer-designed nine-hole championship golf courses.

The Power Summit features a packed agenda that includes motivational speakers and industry panelists who will energize and empower participants while providing new business contacts and bold business strategies for the future. Jesse Itzler, Marquis Jet co-founder, best-selling author and entrepreneur, will keynote on the Power Summit’s closing day.

O’Brady is currently on a cross-country quest to shatter a 50-state endurance record, traveling nearly 13,000 miles through more than 30 state and national parks and forests, walking, climbing, running and hiking to set the 50HP record.  MORE INFO