Covered inside and out in a colorful array of promotional products, the ASI Promocar left California today, bound for a 2,700-mile journey across 12 states to drive attention to the $21.5 billion ad specialty industry. The Advertising Specialty Institute^® (ASI) of Trevose, PA, created the moving billboard as part of a year-long ASI public relations campaign called “Driving Serious Fun,” designed to spread the word about the industry’s creativity and ingenuity. Continue reading ASI Promocar Kicks Off Cross-Country Road Trip →

Hall of Fame quarterback Troy Aikman told suppliers and distributors at the ASI Show^® Dallas on Feb. 5 their chief job in life should be to play to win.

 “People get fired for not knowing their assignments in the real world,” said Aikman, a three-time Super Bowl winner who is now an Emmy-nominated FOX sportscaster. Continue reading Former Dallas Cowboys quarterback offers success tips at ASI Dallas →

The Advertising Specialty Institute^® (ASI) of Trevose, PA, released its annual sales analysis for the promotional products industry, showing total distributor sales topped $21.5 billion for 2014, increasing revenues by 5.1% over 2013 and setting a new record for the second straight year.   Continue reading ASI Reports Ad Specialty Sales Hit Record-Breaking $21.5 Billion →

Apple co-founder Steve Wozniak advised an overflowing crowd at ASI Show^® Orlando, held Jan. 4-6 at the Orange County Convention Center, to seek original ideas if they want to be successful beyond their wildest dreams.

“Eventually, you could create software that could change the world,” said Wozniak, Continue reading Apple’s Steve Wozniak Urges Entrepreneurs To Be Bold And Inventive →