Next to Black Friday, the back-to-school season is the second largest annual retail event in America. But retail trends are shifting, and customers no longer want to buy corduroy pants and full-zip hoodie jackets in August. To capitalize on this market, decorators need to do more planning and be more strategic than before.
In this article, you’ll learn why back-to-school trends are changing and how you can turn this to your advantage. Find out how you can cater to customers who are looking for convenience and less human interaction as well as examples from national chain stores that are responding to this trend.
Fundraising is a big component of this market and another aspect that, if ignored, means you are leaving money on the table. Check out this timely article on the InkSoft website at https://www.inksoft.com/profiting-back-to-school-season-year-round/