A powerful feature that is offered in all three levels of InkSoft’s industry-specific software is social media sharing. When visitors to a decorated apparel website use InkSoft’s Design Studio—the online designer—to create a graphic for apparel, they can save their design and share it two ways.They can email it to their friends and/or post it to any of 234 social media networks including Facebook, Instagram, and Twitter. Once a design is posted to the client’s page, all their friends can see the graphic that was created and may be inspired to create their own.

It’s an effective way of spreading the word about a decorator’s services without any effort on the part of the shop. It also creates backlinks that are great for SEO and further engagement.

Social media does not work like traditional advertising where viewers are told about a product. Its power comes from having customers socialize and share cool content with their friends, an endorsement that has been proven to be the one of the most effective marketing vehicles.  MORE INFO