A new InkSoft Shop Talk article focuses on the age-old battle between sales and production in apparel decorating shops and ways to head off conflicts. In it, industry veteran Marshall Atkinson explores how to bring the two together with the common goal of pleasing the customer.

Beginning with identifying causes of sales-production rifts, you’ll discover how to foster a more productive mindset and reshape your shop culture with the big picture in mind. Practical tools, strategies and resources are included for getting everyone on the same page to create a competitive advantage. Check out “Sales vs Production – Solving the Shop Tug of War” at https://www.inksoft.com/blog-sales-vs-production-shop-tug-of-war/.  MORE INFO