How do you go from creating a single design in your frat house to running a printing business doing 7-figure sales in just a few years? Find out from someone who’s done it, as Campus Ink’s Steven Farag joins host Marshall Atkinson in Episode 15 of The BIG Idea podcast from InkSoft.

You’ll learn the ins and outs of Farag’s solutions-oriented business model, from identifying the target customer to adding value and eliminating price sensitivity by alleviating ordering hassles. You’ll also hear how Farag’s savvy marketing and openness to industry trends and technology have smoothed the way to effective scaling, efficient production, fulfillment and growth.

Get the scoop on how to shape your business for customer convenience and reap the benefits in sales and profits in “The Campus King” at http://podcast.inksoft.com/blog-big-idea-steven-farag-campus-ink.

On the second and fourth Thursday of each month, “The BIG Idea” shares stories and ideas from shop owners, industry experts and decorators for running a better, more profitable business. Take advantage of this direct line to a wealth of experience.  MORE INFO