In the first 2018 episode of The BIG Idea podcast from InkSoft, Monty Mims of SanMar brings an apparel supplier’s knowledge and perspective to the conversation. A second-generation member of the decorated apparel industry, Mims shares insights gained from his father’s embroidery business and in his previous position as a SanMar territory manager with host Marshall Atkinson.

Get the lowdown on choosing the correct garment for each specific customer or program and tips to boost sales, as well as the scoop on garment trends. And find out the “secret sauce” that nearly every successful shop has in common. Take a listen at https://www.inksoft.com/blog-big-idea-monty-mims-sanmar/.

On the second and fourth Thursday of each month, “The BIG Idea” shares stories and ideas from shop owners, industry experts and decorators for running a better, more profitable business. Take advantage of this direct line to a wealth of experience.  MORE INFO