In Episode 08 of InkSoft’s The BIG Idea podcast, Ray Smith of PolyOne joins host Marshall Atkinson in a discussion of all things ink. Although ink can’t think, the session explores what it can tell you about underlying issues that show up in its performance.Check out the podcast to find out how to become better attuned to what your ink is saying and put it to work. From challenging fabrics to new ink trends and techniques, discover how to turn ink into a competitive advantage. Get the scoop at https://www.inksoft.com/big-idea-ray-smith/.

 On the second and fourth Thursday of each month, “The BIG Idea” shares stories and ideas from shop owners, industry experts and decorators for running a better, more profitable business. Take advantage of this direct line to a wealth of experience.  MORE INFO