If you’re curious about how other apparel decorators are running their businesses, a new InkSoft podcast hosted by Marshall Atkinson provides a direct line for learning the keys to their success. On the second and fourth Thursday of each month, “The Big Idea” will share stories and ideas from shop owners, industry experts and decorators for running a better, more profitable business.
In the inaugural episode, InkSoft user Tom Rauen of Envision Tees talks about how he has attracted business and taken the company to the next level by getting hyper involved and achieving hyper visibility. You’ll find out how out-of-the-box marketing like breaking the Guinness World Record for wearing the most T-shirts at one time has helped grow Rauen’s business and how “The Celebrity Effect” impacts sales. In addition to getting ideas for making your company stand out, you’ll learn from Rauen’s experiences expanding through acquisition.
Listen to the first episode of InkSoft’s “The Big Idea Podcast at https://www.inksoft.com/episode1/