The Advertising Specialty Institute^® (ASI), the premier technology, events, marketing and information provider in the $26.1 billion promotional products industry, today announced key details for its 2025 ASI Fort Worth show, maximizing the trade show experience to enhance connections and opportunities for suppliers, distributors and decorators.

Taking place at the Fort Worth Convention Center in historic downtown, the event offers new show floor hours to maximize product sourcing and networking. As always, ASI Fort Worth features numerous Counselor Top 40 suppliers, providing invaluable access to the industry’s leading brands. The show’s timing will prepare distributors for greater success in the second quarter and second half of the selling year.

“By transitioning to a fresh format, with the same previously announced dates, we’re creating a more relaxed environment that encourages greater collaboration among our members,” said Timothy M. Andrews, ASI president and chief executive officer. “We’re excited to once again welcome everyone to Fort Worth for three days dedicated to growing the promotional products industry.”

Registration is open at asishow.com.Qualified ASI distributor members get one free hotel night. Full three-day schedule:

Saturday March 29, 11:45 a.m.-6:30 p.m., focused on education, learning and networking.

• Lunch & Learn networking lunch and supplier product demo, 11:45 a.m.-1 p.m., limited to 150, first come, first serve. Free.
• ESP+ User Conference & Education Tracks: 1-5 p.m.
  • Hands-on ESP+ training
• New Product Preview & Welcome Reception, 5-6:30 p.m., with drinks and light appetizers. Free.

Sunday March 30, 10:30 a.m.-7 p.m., dedicated to making new connections with supplier partners, product sourcing and enjoying the first ASI BBQ.

• Brunch Brainstorm, education, networking and problem-solving with other distributors, 10:30-11:45 a.m. Free.
• Exhibit Hall open 12-5 p.m. Traditional product sourcing and chance to connect with new supplier partners.
• Education Power Sessions, including a class on wayspromo distributors can enter the $100 billion print and decorator market and position themselves as comprehensive one-stop shops.
• ASI Texas-Style BBQ, 5-7 p.m., featuring open bar, full dinner, live band and line dancing on the outdoor plaza outside convention center. Free.

Monday March 31, 8:30 a.m.-4:30 p.m. Full day of inspiration, product sourcing and a big celebration.

• Empowering keynote by marketing executive and quadriplegic race car driver Torsten Gross, 8:30-9:45 a.m., followed by a meet-and-greet from 10 a.m.-12 p.m., with a chance to check out his Porsche 718 Cayman GT4 Clubsport on the show floor. Free.
• Exhibit Hall open 10 a.m.-4 p.m. with education Power Sessions.
• Closing Celebration, 4-4:30 p.m., with prizes, wine, beer, drinks and snacks. Free.

Testimonials From Past Attendees

• “This show has really stood out to me just in the quality of distributors that have attended,” said supplier Ellie Spier of Next Level Apparel (asi/73867). “The huge turnout was fabulous, and the steady flow really allowed us to take time talking with each distributor – something that I don’t get to do at other shows. It’s been an exceptional show.”
• “I absolutely love this show,” said distributor Angela Benn of Safeguard (asi/316203). “The number of vendors allows for longer conversations, the event schedule is fantastic and I just loved the keynote speaker.”

For more info on ASI Fort Worth, contact Andy Cohen, senior vice president of events, media and marketing services, at [email protected]. For info on exhibiting at ASI Shows, contact Meghan DeFrancesco, ASI’s vice president of supplier sales, at [email protected]. Check the ASI Show website (asishow.com) for the latest updates and schedules for all ASI Shows and events.