When a disaster strikes, individuals and families must deal with devastation and loss, and many people want to help. Such was the case when Sarah Riggins, director of operations, DesignAShirt,
Tempe, Ariz., saw a post from a friend about the recent tornado that tore a 50-mile path through downtown Nashville.
With personal experience involving tornados as well as creating fund-raising T-shirts, Riggins knew exactly what to do. “I decided to launch a store for Nashville Strong. I proposed the idea to my team at 9:26 a.m., and the store was up by 9:44 a.m.,” says the director.
Riggins credits her ability to respond so quickly to her use of InkSoft Stores, which she has been using for the past several years. “Without InkSoft, it would have taken hours to build products and publish pages. We’re a small, lean team, and we find great value in being able to move quickly without involving expensive web developers.”
DesignAShirt has also found InkSoft stores to be invaluable for serving teams, groups, clothing lines and nonprofit organizations.