Russell Hiler has been named national sales manager at Dalco Athletics. He is responsible for supporting its independent sales reps nationwide, including attending industry trade shows and developing booth displays and marketing materials.
In addition to overseeing Dalco’s independent sales reps, he advises and serves as a resource for the company’s social media team.
Based in Dalco’s Corsicana facility, Hiler has more than 20 years of sales experience. Employed in the apparel industry since 2015, he previously provided independent representation for Dalco and other lines. He has a bachelor’s degree in business administration from Sam Houston State University. Dalco Athletics offers a full line of die-cut, water-jet cut, and kiss-cut letters, numbers, shapes, and mascots in a range of materials for decorating team and spiritwear. It also offers roll materials to cut your own