The Advertising Specialty Institute^® (ASI) today announced the annual Counselor Power 50 list of the most powerful people in the promotional products industry, with Top 40 supplier SanMar CEO/President Jeremy Lott commanding the top spot, thanks in large part to his leadership during COVID-19.

Click here to see the complete ranking of the 2020 Power 50.

“This year, a year unlike any other in our industry’s long history, the entrepreneurs and business owners on the Counselor Power 50 list outdid themselves, performing under extreme pressure while surmounting unbelievable challenges to lead their teams forward,” said Timothy M. Andrews, ASI president and chief executive officer. “All of us can learn from their flexibility and determination as we push ahead to recovery in 2021 and beyond.”

Highlighting the most influential movers and shakers in the promo industry, this year’s Power 50 features 10 first-time honorees, as well as the return of two leaders who previously appeared.

The list was unveiled in a video during the ASI Power Summit Live, a virtual webinar featuring a keynote by entrepreneur Peter Shankman, with experts discussing ways top promo end-markets like education, hospitality and trade shows/events are utilizing branded merchandise. A Q&A between Andrews and Geiger CEO/President Jo-an Lantz detailed how one of promo’s biggest distributorships adapted amid monumental challenges posed by the pandemic.

Visit asipowersummit.com to download or watch business-building content from this year’s Power Summit, including presentations and recordings of individual sessions.