The Advertising Specialty Institute^® (ASI) today announced the launch of Promo for the Planet, a comprehensive, one-stop online resource to help explain and encourage sustainability best practices among suppliers and distributors, with the goal of creating a more socially responsible promotional products industry.

“There’s no movement stronger in the world today than sustainability,” said Timothy M. Andrews, ASI president and chief executive officer. “It’s imperative for suppliers and distributors to focus on responsible sourcing, using products that can be recycled whenever possible and to consider social responsibility and the environment throughout the entire supply chain. It’s not only good for the environment, it’s good for business – especially to companies seeking to capture younger buyers.”

ASI’s microsite, asicentral.com/promofortheplanet, will be continually updated with new content, including successful case studies, breaking news on topics like plastic bag bans and info on sustainable labels and certifications, along with videos, in-depth features and a glossary of terms to help industry members better understand key topics like what makes a shirt organic.

Statistics prove the time is now for the promo industry to embrace sustainability:

• Between 2016 and 2021, Google searches relating to sustainable goods increased 71% globally, according to the WWF.
• Searches in ASI’s ESP^® for sustainable and eco-friendly products increased by nearly 50% from January to April 2022, when compared to the same period in 2021.
• Nearly seven in 10 consumers of all ages say a brand’s sustainability practices shape their purchasing decisions, according to IDC, a market intelligence firm.