The Advertising Specialty Institute^® (ASI), the largest membership organization in the $20.7 billion North American promotional products industry, today announced iPROMOTEu has become the latest Top 40 distributor to integrate its order management system with ASI’s ESP^®.

iPROMOTEu (asi/232119) is one of the largest and fastest growing distributor organizations in the promo industry, with over 1,100 independent business owners and salespeople throughout the U.S. and Canada. As part of the integration, all iSUITE customers of participating iPROMOTEu distributors were loaded into ESP’s CRM, a technology that manages interactions with existing and potential customers, helping distributors build stronger customer relationships and streamline processes.

“One of iPROMOTEu’s most significant investments in 2021 was the implementation of its new, industry-leading iSUITE order management system,” said Ross Silverstein, founder, president and CEO of iPROMOTEu. “With many ESP users, integration was prioritized as a critical step to allow our affiliates the ability to quickly and efficiently turn their ESP opportunity directly into an order within iSUITE, saving time and maximizing sales efforts. ASI continues to be an important and trusted partner, working together to streamline processes and interactions across our organizations for the benefit of all iPROMOTEu affiliates.”

Said Timothy M. Andrews, ASI president and chief executive officer, “I’m very excited iPROMOTEu recognizes the value in integrating iSUITE with the industry’s leading technology platform, leaving iPROMOTEu’s distributor affiliates with more time for selling. I’m proud we’re able to play a part in the success of so many of iPROMOTEu’s dedicated sales professionals.”

ESP is the industry’s largest and most comprehensive product database, with over 1 million imprintable promotional products from nearly 3,000 industry suppliers. In addition, distributors can create, customize and share presentations directly in ESP, filter search results and get prices/inventory in real time with Live Product Feed and Live Inventory.

iPROMOTEu’s iSUITE users who subscribe to ASI’s ESP are able to take advantage of this functionality at no extra charge.

iPROMOTEu is one of 16 distributor companies hosting a sales meeting at ASI’s large, in-person Orlando trade show, the industry’s first big show of 2022. ASI Show Orlando takes place today through Thursday, January 6, at the Orange County Convention Center, with over 70% of Top 40 suppliers exhibiting and 3,500-plus distributors registered.

With reported 2020 promotional product revenue of $165 million, the Wayland, MA-based iPROMOTEu ranked No. 14 on ASI’s most recent list of the largest distributors in the industry. Silverstein ranked No. 14 on the 2021 Power 50, a definitive ranking of the most influential people in promo.