Spalding® recently launched U-DESIGN, its new interactive e-commerce experience on Spalding.com. Website shoppers can now customize a Spalding basketball with official National Basketball Association (NBA) team logos, throwback team logos, and personal text.
Spalding has chosen InkSoft as their technology partner to make this customization possible. The InkSoft Design Studio has the ability to allow end-users to choose designs, text, and layouts to customize a blank product. For Spalding, one of those blank products is the iconic leather official NBA game ball.
JP Hunt, co-founder of InkSoft says that “we’re seeing a rush of demand from consumers wanting a custom design experience, and InkSoft is the solution that delivers exactly that. We are proud to partner with forward-thinking and industry-leading brands like Spalding.”
Spalding first used InkSoft’s customization technology for their B2B e-commerce site in 2017. Following a successful integration, the world’s largest basketball manufacturer launched U-DESIGN on their website to bring customization to online shoppers.
“The launch of U-DESIGN allows us to expand our online offering and meet the demand for personalization that encourages our customers to channel their creativity, celebrate a special occasion, and leave their mark on the game,” said Matt Day, digital marketing and e-commerce manager for the Spalding brand. “InkSoft provided us with a user-friendly platform that fans of the game will enjoy using,” Day added.
Shoppers use the online designer and can see in real time what their custom ball will look like before it is laser-engraved. All customized orders created through U-DESIGN ship in approximately three business days, making it one of the fastest custom basketball applications available today. MORE INFO