If you are considering adding new equipment to your shop, you will want to read the latest article by Marshall Atkinson recently posted to the InkSoft blog. In “Adding Production Capabilities: Thinking Big Picture Impact,” the industry veteran warns that you want to understand how your purchase will impact your current shop’s lineup before signing the check.

Atkinson poses a series of questions meant to get you thinking about whether new equipment will boost profitability, solve present company woes, or just add to the problems. He then suggests creating a business and marketing plan, putting customers’ needs first, evaluating employee training and shop culture, and other big picture activities that should be happening in your shop.

Check it out at https://www.inksoft.com/adding-production-capabilities/  to make sure your business is heading in the right direction and not getting sidetracked.  MORE INFO