A new blog by Marshall Atkinson of InkSoft takes a look at “hunting” versus “farming” selling tactics and how to use them to bring in decorated apparel sales. You’ll learn what each approach involves and the contribution it can make to developing your business. It covers everything from tapping into new opportunities and fostering long-term customer relationships to stabilizing work and cash flow.

You’ll get advice on researching jobs that enable your shop to “make money” vs. simply “staying busy.” It also explores the ins and outs of cultivating and maintaining a solid base of core clients.

The blog discusses what it takes to put each strategy into play and integrate it into your sales approach for maximum benefit. Learn specific questions to ask yourself about your business and potential customers, read about real-life examples and get links to helpful articles and resources.

Check out “Decorated Apparel Sales Tactics: Hunting vs. Farming” at https://www.inksoft.com/decorated-apparel-sales-tactics-hunting-vs-farming/   MORE INFO