The Advertising Specialty Institute® (ASI) today announced the availability of email marketing within ESP®, allowing distributors to deliver customized emails to customers and prospects directly from the number-one business technology platform in the promotional products industry.
The new ESP feature provides continual touchpoint momentum to help companies generate repeat business through simple, stress-free email marketing. Distributors can choose a template, customize with their logo and contact information, choose an email list and hit “send.”
Plus, the email marketing tool allows distributors to auto-populate product information directly from ESP and link to ESP Websites™ for easy purchasing. Since the feature is connected to ESP’s Customer Relationship Management tool (ESP CRM), distributors avoid having to rekey information or search for customer email addresses.
Using emails as part of a comprehensive marketing plan allows distributors to:
- Generate more qualified leads by targeting specific lists of email recipients.
- Build stronger brand awareness through customization.
- Extend reach through emails that can be shared across social media networks and online platforms.
- Track advertising success rates with report metrics such as deliverability, open rates, click-through rates and more.
“We made it as easy as possible to design sophisticated, no-fuss email campaigns that work,” said Timothy M. Andrews, president and chief executive officer of ASI. “By creating, sending and tracking email campaigns right in ESP, distributors will become even more efficient, giving them even more time to build stronger relationships with existing clients and generate new business.”
An ASI ESP license with CRM is required, and includes 50 free email sends per month. Additional sends can be purchased at any time, providing distributors the flexibility to purchase only what they need to meet their marketing goals.
ASI’s ESP platform is modernizing the industry by directly connecting suppliers and distributors, simplifying the sales process, and cutting time-consuming steps between searching and shipping. Further, ESP is the first business platform to display both current inventory and future availability, in real time, from connected suppliers. MORE INFO