Workhorse Updates Equipment Colors To Unify Multiple Brands

 

615Workhorse Odyssey_6400_With New ColorsWorkhorse Products of Phoenix, AZ, recently completed a year-long effort to produce its equipment with uniform colors and branding. The 30-year company, which started out making only manual equipment, acquired two automatic equipment manufacturers in the past decade in a move to become a full-line screen printing equipment manufacturer. Tuf Products (Freedom, Javelin), which was acquired in 2004, featured red and black, and Progressive (Falcon), purchased in 2005, was green.

“The new colors bring our product line together under one solidified name and appearance,” says Tyler Dummett, president, Workhorse Products. “We changed the traditional Workhorse shade of teal just slightly. Metallic gray has always been part our color scheme and now you will see the teal and metallic gray integrated across all of our product lines.”  MORE INFO