In a new InkSoft blog, Marshall Atkinson, InkSoft Production Manager Software, manager, explains why your shop is better than Custom Ink, a well-known ecommerce site for decorated apparel. “You Are Not CustomInk. You Are Better” points out the advantages of the personal touch vs. “a megacorporation using an algorithmic approach fueled by armored trucks full of venture capital funding.”

He discusses ways to focus attention on your local customer base as well as the need to use social marketing to build a community. He mentions the benefits of local delivery and how to maximize it to your advantage.

He also offers ideas on how to do something different to gain more brand awareness, how to improve your customer service, and how to supercharge your sales by creating a fanatical fan base.

If you want to learn how you can compete against the corporate giants of the online world, go to https://www.inksoft.com/you-are-not-customink-you-are-better/  MORE INFO